Now that you have decided to implement digital signage technology in your business, the next big thing to consider is what will actually go on those screens. Bad content can make a great screen useless while good content can even make an old screen model look like gold. Bottom line is that the tool does not matter half as much as the content does. On that note, we have compiled forty examples of the best content you can use on your digital screens in 2021. All you have to do is pay attention and make some notes. Here we go.

1.Your Company/Brand’s Website

If your company has a website, displaying it on digital signage will ensure that more people are aware of your online presence. It is also a great opportunity to show off the aesthetic appeal and user-friendliness of the site by including a little tutorial on how to navigate it.

2.Mission Statement and Values

At best, customers love to do business with brands they believe they can trust. One suited to their needs. You can show your visitor that your brand is the perfect fit by displaying the brand’s mission statement and the values that drive the company. This would also serve as a motivator for employees.

3.Social Media Dashboard

Get your visitors and customers talking about your social media platforms as seen on digital signage screens. This is a great way to sync your online presence to your offline presence. It will drive more engagement on your social media platforms, and eventually drive more sales.

4.Company/Brand Trivia

To keep your visitors and customers occupied, you can give them more details about the brand. The founding date, the founders, values, special dates, company policies, and so on. This information will give your brand more credibility and make people more comfortable with doing business with you.

5.Building Directions

Directing people from one end to another can be very tiring and time-consuming, for both the director and the directed. This process can be made easier with a digital signage screen placed at strategic points in the building with details of where everything is and how to get there. Plus, it can be updated as the location changes.

6.Local Weather

Help your customers and visitors determine if it is going to be a sunny or extra cloudy day with engaging weather forecasts. This content never goes out of style as people will never stop being interested in weather forecasts. So, take advantage of this and keep your visitors glued to your digital signage screen.

7.Digital Menu Boards

If you run a restaurant or a dining facility, then using digital menu boards to display your menu is the best way to drive more sales. You can make your menu more animated with graphics and visually appealing images that would easily draw the visitor’s attention to your offers. You can also update them as the offers change.

8.Video Content

Displaying moving visual content is sure to grab the attention of everyone passing by. It could be a how-to tutorial video, a review video made by an old customer about one of your products, or just something hilarious and engaging. You can add these videos to your screen playlist and watch the effect they have on your visitors.

9.Frequently Asked Questions

There are a few questions that your clients, especially the new ones, would have about your products and services. You could answer some of those questions and display them on your digital signage screen to make the process easier for them. You can address issues like security concerns, payment options/methods, what products to use, and so on.

10.Store Promotions

The beauty in using digital signage technology is that you can update your advertisements as soon as they happen. This is as opposed to using paper mediums which would be more expensive and time-consuming. So you can update your offers and products in real time.

11.Real Time Advertising

The beauty in using digital signage technology is that you can update your advertisements as soon as they happen. This is as opposed to using paper mediums which would be more expensive and time-consuming. So you can update your offers and products in real time.

12.Upcoming Events

The beauty in using digital signage technology is that you can update your advertisements as soon as they happen. This is as opposed to using paper mediums which would be more expensive and time-consuming. So you can update your offers and products in real time.

13.Company Broadcasts

A screen network of digital signage screens can be a very useful tool to aid internal communications and send broadcasts to the company staff in record time. This will ensure that every member of staff is on the same page, at the same time.

14.Customer Reviews/Quotes

If you provide excellent service and your customers decide to send in glowing reviews, you can use these reviews to the company’s advantage and post the reviews on your screens for potential clients to see. This would give the brand some credibility and motivate them to patronize.

15.Industry Specific Updates

You can also upload updates that are peculiar to the particular industry your brand is under. If you are into tech, you can upload updated statistics, new gadgets, tech news, and basically everything relating to tech. This would give the viewer more information about the industry and this makes your brand more trustworthy

16.Before and After Pictures

If you operate a beauty business like a hair or nail salon, or you provide a service, you can entertain your viewers with pictures of the before and after effects of your service. These photos that show significant progress and reaffirms your brand’s claims will inspire your viewers to take a step towards being your next customer.

17.Current World News/Updates

Making current world news and updates available to your visitors is a good content idea for your digital signage screen. It will not only hold their attention, but it will also spark conversations and engagement which is good for your business.

18.High Resolution Images

Adding high resolution images that relate to your line of business to your screen playlist is a great move because they are bound to attract attention. You can use one image to send several messages and keep your viewers thinking. You can also share pictures of the new changes made to the business, new staff, new offers, and so on.

19.KPI Dashboard

Displaying the important Key Performance Indicators dashboard on your digital signage screen is a good way to motivate employees and also show visitors that the company is intentionally working towards a goal. It will keep employees on their toes, making every department ready to put in the extra work to ensure that the company’s goals are met.

20.Health And Wellness Tips

In this period of medical uncertainties, it is essential that every person is kept up to date on the safest ways to conduct themselves in public and take care of their health to avoid diseases. You can share these tips and hacks to living a safer and healthier life. For example, due to Covid-19 pandemic, a lot of digital signage content educates viewers on theimportance of washing their hands and using their face masks to avoid contracting the virus.

21.Wait Times

22.Leaderboards

Show off the progress and unparalleled contributions of certain employees on your digital signage screens and you will be motivating other employees to do the same. For those who make it to the leaderboard, regardless of their department in the company, it is a great morale booster that inspires them to do more.